Ebook {Epub PDF} Contagious: Why Things Catch On by Jonah Berger

 · In Wharton marketing professor Jonah Berger‘s new book, Contagious: Why Things Catch On, he identifies six principles that cause people to Estimated Reading Time: 8 mins.  · Readers might suppose that Jonah Berger’s new book, “Contagious: Why Things Catch On,” would shed light on these famous cases of viral content. They would be Author: Michiko Kakutani. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier /5(K).

In Wharton marketing professor Jonah Berger's new book, Contagious: Why Things Catch On, he identifies six principles that cause people to talk about and share an idea or product. Knowledge. Readers might suppose that Jonah Berger's new book, "Contagious: Why Things Catch On," would shed light on these famous cases of viral content. They would be wrong. He does not explain. We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's d.

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier. In ‘Contagious – Why Things Catch On,’ Professor Jonah Berger explains why some topics catch fire and get shared around the world, while other issues or pieces of communication get ignored. Berger demonstrates through liberal use of examples and cases how products or causes transform from mere company communication into a topic of public conversation. contagious why things catch on - jonah berger. Nguyễn Thị Quỳnh Như. Jonah Bernice Dignos. Download Download PDF. Full PDF Package Download Full PDF Package.